Part-Time or Interim – Outsourced Chief Marketing Officers | Marketing Agency | Orange Sky

Orange Sky offers an Outsourced Chief Marketing Officers service for Australian mid-market companies. Consider an alternative to hiring a marketing agency, or hiring a full-time senior marketing executive. Our ideal clients are looking to grow beyond their current capabilities.

Orange Sky is a unique Executive-as-a-Service company, “renting out” corporate marketing executives to SME’s on an ongoing, part-time basis. We leverage senior marketing executives’ expertise to provide on-site direction and support. Our Chief Marketing Officers bring their wealth of blue chip, global corporate knowledge, and first-hand marketing experience, in order to solve common SME’s problems such as creating marketing strategy, coping with and leveraging technology, fighting digital disruption, stagnant growth, managing budgets, managing junior marketing staff and agency relationships, employer branding and much more. We believe every business has the right to access professional marketing expertise,

Corporate Marketing Expertise within reach for Mid-Size businesses

We believe every business has the right to access professional marketing expertise, Experienced marketers – who can deliver a solid, insights-driven marketing strategy to any business. ORANGE SKY’s Outsourced CMOs provide strategic guidance, manage internal & external resources and processes, on an ongoing, part-time basis.

Medium-sized businesses should use outsourced chief marketing officers

Generally speaking, Small and Medium Enterprises (SME’s) can’t afford to employ Chief [anything] Officer. Typically, the Managing Director / Owner, who sometimes title himself/herself as CEO, is very lonely in the C Suite. Such businesses employ the services of an accounting firm to manage finances, a legal firm for legal work, etc. In contrast, in the marketing space businesses typically use agencies to perform various tactical duties. Alternatively, they may use an internal resource (young and inexpensive) to manage those relationships and tactical work. Sometimes there will be a marketing agency who oversees all that tactical work, handling bits and pieces of promotional work, branding, social media, websites and optimisation, etc.

What’s the alternative to a marketing agency?

In Conclusion, to run your marketing function properly, we recommend hiring experienced, strategic marketers (such as the qualified Lawyer or Accountant), as outsourced Chief Marketing Officers. Those CMOs will drive strategy AND manage tactical execution. In addition, they’ll be responsible for the work of the marketing function within the business, as a whole.