Knowing your client Vs. KYC. It’s not the same.
How well do you know your client? Knowing your client is a vital element of any business strategy, no matter…
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GDPR: Getting Started and Decoding Consent [Part 2]
[Part 2] The GDPR (Global Data Privacy Regulations) is designed to give EU citizens more control over their personal data:…
GDPR: Getting Started and Decoding Consent [Part 1]
The GDPR (Global Data Privacy Regulations) is designed to give EU citizens more control over their personal data: how it…
BREAKING NEWS – You won’t believe what just happened!
BEAKING NEWS: Over the past 3 years, Orange Sky and Stylequity’s worked together with a number of clients. Based on…
11 start-ups revolutionising shopping experience
The iPhone is celebrating its’ 10th anniversary this year. It’s not the first phone to include a camera, but even…
How To Pick The Right Social Media Tools?
Type the headline of this article into Google and you will get a lot of lists. “10 must have…”,…
Breaking the customer-centricity myth
There's been a lot of talk recently about the shift of businesses to become more customer centric, as if customer-centricity…
Blue Ocean Vs. Swamp
Competing in a known swamp is tiring and can be difficult to make a buck. By conducting thorough market research,…
A CMO Guide to mapping the customer journey
Mapping the customer journey and experience with the organisation often reveals the motivation of the customer and how they interact…
What is the quickest way to expanding market share?
There are only two options to expanding market share for any business - organic, and inorganic. In this article we'll…