From the CMO's desk.

Chief's wisdom

Read our Blog

26 Apr 2018
Sticky Post By Posted in CMO Permalink

Knowing your client Vs. KYC. It’s not the same.

Sticky Post By On April 26, 2018

How well do you know your client?

Knowing your client is a vital element of any business strategy, no matter what your company may specialize in. Your customer is and always should be your main driving force. However, in a world where privacy is becoming more and more rare, certain businesses are taking advantage of what banks call KYC – ‘Know Your Client’. Unfortunately, this makes it harder for customers to trust the businesses they interact with.  Let’s explore both the positives and the negatives of KYC and discuss whether it’s as important as it used to be or whether it’s become something more harmful. Read more

31 Oct 2017
Sticky Post By Posted in Customer Experience Permalink

11 start-ups revolutionising shopping experience

Sticky Post By On October 31, 2017

The iPhone is celebrating its’ 10th anniversary this year. It’s not the first phone to include a camera, but even the first iPhone had a significantly better camera than any of the other phones, back in 2007. This simple feature we take for granted nowadays, combined with continuous, high-speed cellular internet connection, and the platform environment on all mobile operating systems (IOS, Android, and Windows), provided a fertile ground for technology entrepreneurs to reimagine customer shopping experience.

Adding to the mobile technologies above, image recognition software tools have improved dramatically in the past few years and augmented reality (AR) applications have expanded outside the gaming environment. Not yet fully mainstream, but it certainly going in that direction. Both AR (Augmented Reality) and Image Recognition technologies are changing the way we experience shopping.

Artificial Intelligence & Machine Learning are the underlying technologies, allowing smart operators to build visual tools, to transform the way we shop and interact with rich online media and offline environment.

Read more

11 Sep 2017
Sticky Post By Posted in Social Media Permalink

How To Pick The Right Social Media Tools?

Sticky Post By On September 11, 2017

 

Type the headline of this article into Google and you will get a lot of lists. “10 must have…”, “17 best…” and so on. These listicles will give you opinions on the growing list of social media tools available. They will all present alternate viewpoints, and you may even find an article that looks and feels like your business. However, start reading more than two or three of these articles and it’s easy to fall prey to “analysis by paralysis”. I know, because it’s exactly what I did!

There are now hundreds of social media apps, tools and plug-ins, which can make social media execution pretty overwhelming. The answer to our question – which is right for your business – depends largely on the type of business you run, or where you want your business to be in 12 months.

Read more

31 Jul 2017
Sticky Post By Posted in Strategy Permalink

Breaking the customer-centricity myth

Sticky Post By On July 31, 2017

There’s been a lot of talk recently about the shift of businesses to become more customer centric, as if customer-centricity is just another project. It isn’t. Customer Centricity is a complete paradigm shift, and needs to be treated as such. As I’m sharing my experience below, I hope this will become clearer.

Read more

20 Jun 2017
Sticky Post By Posted in Strategy Permalink

Blue Ocean Vs. Swamp

Sticky Post By On June 20, 2017
Photocredit - www.blueoceanstrategy.com

Competing in a known swamp is tiring and can be difficult to make a buck. By conducting thorough market research, understanding your competitive landscape and customer preferences, you can add elements to your proposition that help you stand apart.

Read more

Strategic Guidance. Tactical Implementation.

Every business needs a strategic direction. Every business needs creative marketing execution.
Call us now to find out more!

Get the latest from Orange Sky straight in your inbox