Defining a Unique Selling Proposition USP is a fun and valuable exercise, for new companies as well as established ones, new or existing products, and should be refined and tailored when considering new markets, designing a new product range, or new service area.
In a world where’s so much sameness, there has to be a way to make yourself, or your company, stand out. There has to be a way to let people know what is special about you, your company, your products, or the market you’re part of.
One of the main challenges a Digital, Marketing, and Social Media consultants deal with, is that many case studies companies produce (technology providers AND their clients) lack credibility. Over the past 5 years, I came across too many “case studies” outlining the objective of the campaign or initiative, the method of delivery, and a fluffy outcome. Of course, this is a gross generalization, but this has been my experience to date, reading literally hundreds of case studies, in various fields, to be able to provide my clients with helpful information.