CMO

18 Apr 2017
Sticky Post By Posted in CMO Permalink

What is the future of the CMO role?

Sticky Post By On April 18, 2017

In the past two weeks, we’ve witnessed two of the largest consumer brands losing their CMOs. Coca Cola’s Global CMO was let go due to a restructure, and in Australia Unilever’s CMO was made redundant. This topic flamed a conversation I had with a potential partner, as he challenged the relevance of the CMO role in today’s market. Read more

02 Nov 2016
Sticky Post By Posted in CMO, Strategy, Technology Permalink

What makes a top performing marketing team?

Sticky Post By On November 2, 2016

A recent study published by Salesforce.com, uncovered traits and characteristics of Top Performing marketing teams from around the world. The survey illustrated the shift in marketing focus, depicting the make up of a top performing marketing team – what they focus on, which environment they play in, their collaboration practices, and more.

SFDC (Salesforce.com) is one of the largest technology platforms providers, providing sales & marketing software to a wide variety of companies. The research teams surveyed close to 4000 marketers from around the world. The respondents work in B2B and B2C environments, in various positions (from marketing analyst to CEO/CMO). Survey participants came from a wide variety of industries, and company sizes, from micro businesses to LARGE enterprises. Read more

29 Feb 2016
Sticky Post By Posted in CMO, Digital, Strategy Permalink

Digital Marketing – what should you focus on this year?

Sticky Post By On February 29, 2016
digital marketing

Digital Marketing

Digital marketing sometimes seems like a bottomless pit — you blink and there’s something new you need to do (or learn):

Tomorrow is already the 1st of March. The 2 first months of 2016 is already behind us. But it’s not too late to revisit a strategy, or an action plan, and make sure you’re on the right track.

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07 Dec 2015
Sticky Post By Posted in CMO Permalink

Marketing outsourcing – is it possible?

Sticky Post By On December 7, 2015
Marketing outsourcing

If you could “lease” the services of a senior marketer for a few days per month – Is the thought of marketing outsourcing ever crossed your mind?Would you employ a part-time Chief Marketing Officer in your business?

 

Generally speaking, Small & Medium enterprises (SME’s) can’t afford to employ Chief [anything] Officer. Typically, the Managing Director / Owner, who sometimes title himself/herself as CEO, is very lonely in the C Suite. Those businesses employ the services of an accounting firm to manage finances, a legal firm for legal work, etc. The thought of marketing outsourcing doesn’t often come up, and if it does, it’s not at the right level…

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01 Dec 2015
Sticky Post By Posted in CMO With 1 Comment Permalink

Defining a USP in 3 simple steps

Sticky Post By On December 1, 2015 With 1 Comment
USP

Defining a Unique Selling Proposition USP is a fun and valuable exercise, for new companies as well as established ones, new or existing products, and should be refined and tailored when considering new markets, designing a new product range, or new service area.

In a world where’s so much sameness, there has to be a way to make yourself, or your company, stand out. There has to be a way to let people know what is special about you, your company, your products, or the market you’re part of.

 

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15 Nov 2015
Sticky Post By Posted in CMO Permalink

7 Steps To Writing Case Studies

Sticky Post By On November 15, 2015

One of the main challenges a Digital, Marketing, and Social Media consultants deal with, is that many case studies companies produce (technology providers AND their clients) lack credibility. Over the past 5 years, I came across too many “case studies” outlining the objective of the campaign or initiative, the method of delivery, and a fluffy outcome. Of course, this is a gross generalization, but this has been my experience to date, reading literally hundreds of case studies, in various fields, to be able to provide my clients with helpful information.

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