There’s been a lot of talk recently about the shift of businesses to become more customer centric, as if customer-centricity is just another project. It isn’t. Customer Centricity is a complete paradigm shift, and needs to be treated as such. As I’m sharing my experience below, I hope this will become clearer.
Strategy
Blue Ocean Vs. Swamp
Competing in a known swamp is tiring and can be difficult to make a buck. By conducting thorough market research, understanding your competitive landscape and customer preferences, you can add elements to your proposition that help you stand apart.
What makes a top performing marketing team?
A recent study published by Salesforce.com, uncovered traits and characteristics of Top Performing marketing teams from around the world. The survey illustrated the shift in marketing focus, depicting the make up of a top performing marketing team – what they focus on, which environment they play in, their collaboration practices, and more.
SFDC (Salesforce.com) is one of the largest technology platforms providers, providing sales & marketing software to a wide variety of companies. The research teams surveyed close to 4000 marketers from around the world. The respondents work in B2B and B2C environments, in various positions (from marketing analyst to CEO/CMO). Survey participants came from a wide variety of industries, and company sizes, from micro businesses to LARGE enterprises. Read more
Adequate and representative branding
Branding is extremely important, and your visual branding elements should be adequate and representative of what you want people to think of your company, products and services.
5 common pitfalls when implementing a marketing strategy
There are many challenges and pitfalls when trying to implement a strategy. Team, Budget, management and other factors have a huge impact on a successful implementation journey. As long as you’re aware of the pitfalls, the better chance you have in avoiding them, or at least minimise their impact.
Digital Marketing – what should you focus on this year?
Digital Marketing
Digital marketing sometimes seems like a bottomless pit — you blink and there’s something new you need to do (or learn):
Tomorrow is already the 1st of March. The 2 first months of 2016 is already behind us. But it’s not too late to revisit a strategy, or an action plan, and make sure you’re on the right track.