Technology

24 Aug 2018
Sticky Post By Posted in Technology Permalink

My takeaways – Adobe Symposium 2018

Sticky Post By On August 24, 2018

I love conferences!

There. I said it. Especially, MarTech conferences are awesome! The hype, the innovative technologies, the passionate marketers, discovering the endless possibilities – the brilliant things they can do with their newly-found technical capabilities… It’s great, and I love those conferences…

Adobe Symposium was held in Sydney last week, and being the celeb that I am, I scored an invitation to attend. I was also lucky to attend the Adobe Summit in Las Vegas a few months ago, which was on a “slightly bigger“ scale. As a marketer, I love hearing about various marketing approaches, campaigns, technologies and meeting the people behind the stories. These Adobe conferences provide great opportunities to hear those stories and meet these people. Read more

02 Nov 2016
Sticky Post By Posted in CMO, Strategy, Technology Permalink

What makes a top performing marketing team?

Sticky Post By On November 2, 2016

A recent study published by Salesforce.com, uncovered traits and characteristics of Top Performing marketing teams from around the world. The survey illustrated the shift in marketing focus, depicting the make up of a top performing marketing team – what they focus on, which environment they play in, their collaboration practices, and more.

SFDC (Salesforce.com) is one of the largest technology platforms providers, providing sales & marketing software to a wide variety of companies. The research teams surveyed close to 4000 marketers from around the world. The respondents work in B2B and B2C environments, in various positions (from marketing analyst to CEO/CMO). Survey participants came from a wide variety of industries, and company sizes, from micro businesses to LARGE enterprises. Read more

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