How to break the rules and build a great company?
Since founding Amazon in 1994, Jeff Bezos has run his company according to an unconventional set of core principles:
don’t worry about competitors,
don’t worry about making money for shareholders, and
don’t worry about the short-term.
Focus on the customers, and everything else will fall into place.
CB Insights celebrated Amazon’s 21stbirthday, publishing 21 lessons learned from Jeff Bezos’ annual letters to Amazon’s Shareholders. Those letters reflect Bezos’ vision, not only for his own company but the future of commerce.