In the past two weeks, we’ve witnessed two of the largest consumer brands losing their CMOs. Coca Cola’s Global CMO was let go due to a restructure, and in Australia Unilever’s CMO was made redundant. This topic flamed a conversation I had with a potential partner, as he challenged the relevance of the CMO role in today’s market. Read more
A CMO Guide to mapping the customer journey
Mapping the customer journey and experience with the organisation often reveals the motivation of the customer and how they interact with the brand, the product or service.