There’s been a lot of talk recently about the shift of businesses to become more customer centric, as if customer-centricity is just another project. It isn’t. Customer Centricity is a complete paradigm shift, and needs to be treated as such. As I’m sharing my experience below, I hope this will become clearer.
CMO
A CMO Guide to mapping the customer journey
Mapping the customer journey and experience with the organisation often reveals the motivation of the customer and how they interact with the brand, the product or service.
What is the future of the CMO role?
In the past two weeks, we’ve witnessed two of the largest consumer brands losing their CMOs. Coca Cola’s Global CMO was let go due to a restructure, and in Australia Unilever’s CMO was made redundant. This topic flamed a conversation I had with a potential partner, as he challenged the relevance of the CMO role in today’s market. Read more