How well do you know your client?
Knowing your client is a vital element of any business strategy, no matter what your company may specialize in. Your customer is and always should be your main driving force. However, in a world where privacy is becoming more and more rare, certain businesses are taking advantage of what banks call KYC – ‘Know Your Client’. Unfortunately, this makes it harder for customers to trust the businesses they interact with. Let’s explore both the positives and the negatives of KYC and discuss whether it’s as important as it used to be or whether it’s become something more harmful. Read more