Are you an industry player, or a market player?

Photocredit: Flickr - Mike Beals 
(https://www.flickr.com/photos/michaelandannabel/14505899012)

In over a decade of consulting, I’ve learned to take nothing for granted. I don’t assume as much as I used to, and I try my best to listen to every new client as if they are my first, and I know nothing about their company, industry or market. However, time and time again, in experience I previously had, shows me that almost everyone I talk to is an Industry player. I don’t want to assume that – they actually tell me! Some in plainer words than others.

What’s an Industry Player?

Imagine – you’re a diesel fitter / a medical doctor / a civil engineer / a lawyer or a mechanic. You have earned your certification / degree(s), and decided to start, or stumbled upon a business opportunity. You’ve set up an equipment hire business / medical practice / an earth-moving business/ a law firm or workshop. For 25 years, you’ve grown the business to a multimillion-dollar business. You clearly know your stuff, don’t you?

In fact – you’re so good, you win industry awards, your peers recognise you for the great work that you do, and even invite you to serve on industry boards. That’s how good and well respected you are. Doesn’t it feel great? I’m sure it does!

You are the ultimate Industry player!

Read more

Strategic Guidance. Tactical Implementation.

Every business needs a strategic direction. Every business needs creative marketing execution.
Call us now to find out more!

Get the latest from Orange Sky straight in your inbox