In the past two weeks, we’ve witnessed two of the largest consumer brands losing their CMOs. Coca Cola’s Global CMO was let go due to a restructure, and in Australia Unilever’s CMO was made redundant. This topic flamed a conversation I had with a potential partner, as he challenged the relevance of the CMO role in today’s market. Read more
Future Of Work
How to avoid a Kodak Moment?
We’ve compiled a list of scenarios or events, which could indicate a need for a part time CMO.