There’s been a lot of talk recently about the shift of businesses to become more customer centric, as if customer-centricity is just another project. It isn’t. Customer Centricity is a complete paradigm shift, and needs to be treated as such. As I’m sharing my experience below, I hope this will become clearer.
Marketing
What is the quickest way to expanding market share?
There are only two options to expanding market share for any business – organic, and inorganic. In this article we’ll explore both options.
Marketing is too important to leave to the marketers
The resurgence of marketing professionals
With all of my technology-savviness, I’m still an old-school marketer. The marketing profession for me was never just about the messaging, or the promotional channels, whether it was ATL or BTL. It wasn’t just about the website visits, open rates, CTRs and CPC. It wasn’t really about the technology either – the CRM, the Marketing Automation, the CMS or any other f***ing TLA. I get it – as marketers, we are measured and monitored, and we do have to deliver on those, however, we, as marketing professionals, have lost sight of what is really important, and all of the various factors and fundamentals that make the marketing profession what it really is.
What makes a top performing marketing team?
A recent study published by Salesforce.com, uncovered traits and characteristics of Top Performing marketing teams from around the world. The survey illustrated the shift in marketing focus, depicting the make up of a top performing marketing team – what they focus on, which environment they play in, their collaboration practices, and more.
SFDC (Salesforce.com) is one of the largest technology platforms providers, providing sales & marketing software to a wide variety of companies. The research teams surveyed close to 4000 marketers from around the world. The respondents work in B2B and B2C environments, in various positions (from marketing analyst to CEO/CMO). Survey participants came from a wide variety of industries, and company sizes, from micro businesses to LARGE enterprises. Read more
How to avoid a Kodak Moment?
We’ve compiled a list of scenarios or events, which could indicate a need for a part time CMO.