If you could “lease” the services of a senior marketer for a few days per month – Is the thought of marketing outsourcing ever crossed your mind?Would you employ a part-time Chief Marketing Officer in your business?
Generally speaking, Small & Medium enterprises (SME’s) can’t afford to employ Chief [anything] Officer. Typically, the Managing Director / Owner, who sometimes title himself/herself as CEO, is very lonely in the C Suite. Those businesses employ the services of an accounting firm to manage finances, a legal firm for legal work, etc. The thought of marketing outsourcing doesn’t often come up, and if it does, it’s not at the right level…