Blue Ocean Vs. Swamp

Photocredit  - www.blueoceanstrategy.com

Competing in a known swamp is tiring and can be difficult to make a buck. By conducting thorough market research, understanding your competitive landscape and customer preferences, you can add elements to your proposition that help you stand apart.

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Digital Marketing – what should you focus on this year?

digital marketing

Digital Marketing

Digital marketing sometimes seems like a bottomless pit — you blink and there’s something new you need to do (or learn):

Tomorrow is already the 1st of March. The 2 first months of 2016 is already behind us. But it’s not too late to revisit a strategy, or an action plan, and make sure you’re on the right track.

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Strategic Guidance. Tactical Implementation.

Every business needs a strategic direction. Every business needs creative marketing execution.
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