Type the headline of this article into Google and you will get a lot of lists. “10 must have…”, “17 best…” and so on. These listicles will give you opinions on the growing list of social media tools available. They will all present alternate viewpoints, and you may even find an article that looks and feels like your business. However, start reading more than two or three of these articles and it’s easy to fall prey to “analysis by paralysis”. I know, because it’s exactly what I did!
There are now hundreds of social media apps, tools and plug-ins, which can make social media execution pretty overwhelming. The answer to our question – which is right for your business – depends largely on the type of business you run, or where you want your business to be in 12 months.