Defining a Unique Selling Proposition USP is a fun and valuable exercise, for new companies as well as established ones, new or existing products, and should be refined and tailored when considering new markets, designing a new product range, or new service area.
In a world where’s so much sameness, there has to be a way to make yourself, or your company, stand out. There has to be a way to let people know what is special about you, your company, your products, or the market you’re part of.