One of the main challenges a Digital, Marketing, and Social Media consultants deal with, is that many case studies companies produce (technology providers AND their clients) lack credibility. Over the past 5 years, I came across too many “case studies” outlining the objective of the campaign or initiative, the method of delivery, and a fluffy outcome. Of course, this is a gross generalization, but this has been my experience to date, reading literally hundreds of case studies, in various fields, to be able to provide my clients with helpful information.
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