A Practical Guide to Using Fractional Marketing Executives

What Small- and Mid-Sized Business CEOs Need to Know

The use of fractional executives (also referred to as interim, part-time, on-demand, or outsourced executives) has traditionally been related to business functions such as finance, human resources, or technology. The use of the word “traditionally” deserves to be put into perspective. The oldest and largest fractional executive company, B2B CFOs, was founded in the US in 1987. (*In Australia, the first outsourced CFO organisations were introduced in the early ’90s. RC).

Posted by Mark Coronna

Written by: Mark Coronna, Partner & CMO–Chief Outsiders with Jeff Parris and Daniel Steyn, Fractional Sales Executives–Sales Xceleration

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