All posts by Raz Chorev

31 Oct 2017
Sticky Post By Posted in Customer Experience Permalink

11 start-ups revolutionising shopping experience

Sticky Post By On October 31, 2017

The iPhone is celebrating its’ 10th anniversary this year. It’s not the first phone to include a camera, but even the first iPhone had a significantly better camera than any of the other phones, back in 2007. This simple feature we take for granted nowadays, combined with continuous, high-speed cellular internet connection, and the platform environment on all mobile operating systems (IOS, Android, and Windows), provided a fertile ground for technology entrepreneurs to reimagine customer shopping experience.

Adding to the mobile technologies above, image recognition software tools have improved dramatically in the past few years and augmented reality (AR) applications have expanded outside the gaming environment. Not yet fully mainstream, but it certainly going in that direction. Both AR (Augmented Reality) and Image Recognition technologies are changing the way we experience shopping.

Artificial Intelligence & Machine Learning are the underlying technologies, allowing smart operators to build visual tools, to transform the way we shop and interact with rich online media and offline environment.

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31 Jul 2017
Sticky Post By Posted in Strategy Permalink

Breaking the customer-centricity myth

Sticky Post By On July 31, 2017

There’s been a lot of talk recently about the shift of businesses to become more customer centric, as if customer-centricity is just another project. It isn’t. Customer Centricity is a complete paradigm shift, and needs to be treated as such. As I’m sharing my experience below, I hope this will become clearer.

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20 Jun 2017
Sticky Post By Posted in Strategy Permalink

Blue Ocean Vs. Swamp

Sticky Post By On June 20, 2017
Photocredit - www.blueoceanstrategy.com

Competing in a known swamp is tiring and can be difficult to make a buck. By conducting thorough market research, understanding your competitive landscape and customer preferences, you can add elements to your proposition that help you stand apart.

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18 Apr 2017
Sticky Post By Posted in CMO Permalink

What is the future of the CMO role?

Sticky Post By On April 18, 2017

In the past two weeks, we’ve witnessed two of the largest consumer brands losing their CMOs. Coca Cola’s Global CMO was let go due to a restructure, and in Australia Unilever’s CMO was made redundant. This topic flamed a conversation I had with a potential partner, as he challenged the relevance of the CMO role in today’s market. Read more

30 Dec 2016
Sticky Post By Posted in Branding Permalink

Marketing is too important to leave to the marketers

Sticky Post By On December 30, 2016
Image Credit: Fran Trachta, Flickr - https://www.flickr.com/photos/fourtrac/5905455471

The resurgence of marketing professionals

With all of my technology-savviness, I’m still an old-school marketer. The marketing profession for me was never just about the messaging, or the promotional channels, whether it was ATL or BTL. It wasn’t just about the website visits, open rates, CTRs and CPC. It wasn’t really about the technology either – the CRM, the Marketing Automation, the CMS or any other f***ing TLA. I get it – as marketers, we are measured and monitored, and we do have to deliver on those, however, we, as marketing professionals, have lost sight of what is really important, and all of the various factors and fundamentals that make the marketing profession what it really is.

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