What makes a top performing marketing team?

A recent study published by Salesforce.com, uncovered traits and characteristics of Top Performing marketing teams from around the world. The survey illustrated the shift in marketing focus, depicting the make up of a top performing marketing team – what they focus on, which environment they play in, their collaboration practices, and more.

SFDC (Salesforce.com) is one of the largest technology platforms providers, providing sales & marketing software to a wide variety of companies. The research teams surveyed close to 4000 marketers from around the world. The respondents work in B2B and B2C environments, in various positions (from marketing analyst to CEO/CMO). Survey participants came from a wide variety of industries, and company sizes, from micro businesses to LARGE enterprises. Read more

Digital Marketing – what should you focus on this year?

digital marketing

Digital Marketing

Digital marketing sometimes seems like a bottomless pit — you blink and there’s something new you need to do (or learn):

Tomorrow is already the 1st of March. The 2 first months of 2016 is already behind us. But it’s not too late to revisit a strategy, or an action plan, and make sure you’re on the right track.

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5 questions you must ask yourself, before creating a Freemium Pricing Model

Freemium Pricing Model

Freemium Pricing Model

The Freemium Pricing Model is getting increasingly incumbent in the gaming, web and software industries, and penetrating into education (online courses) and other industries too, as customers are becoming more accustomed to it. It’s not always the right model for every business, and even if it is, it may be tricky to find the right balance to ensure future profitability. There are many good and bad case studies to learn from. Andrew Chan also provides a free Excel spreadsheet to help you calculate the viability of the model in your business. Read more

Marketing outsourcing – is it possible?

Marketing outsourcing

If you could “lease” the services of a senior marketer for a few days per month – Is the thought of marketing outsourcing ever crossed your mind?Would you employ a part-time Chief Marketing Officer in your business?

 

Generally speaking, Small & Medium enterprises (SME’s) can’t afford to employ Chief [anything] Officer. Typically, the Managing Director / Owner, who sometimes title himself/herself as CEO, is very lonely in the C Suite. Those businesses employ the services of an accounting firm to manage finances, a legal firm for legal work, etc. The thought of marketing outsourcing doesn’t often come up, and if it does, it’s not at the right level…

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Defining a USP in 3 simple steps

USP

Defining a Unique Selling Proposition USP is a fun and valuable exercise, for new companies as well as established ones, new or existing products, and should be refined and tailored when considering new markets, designing a new product range, or new service area.

In a world where’s so much sameness, there has to be a way to make yourself, or your company, stand out. There has to be a way to let people know what is special about you, your company, your products, or the market you’re part of.

 

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7 Steps To Writing Case Studies

One of the main challenges a Digital, Marketing, and Social Media consultants deal with, is that many case studies companies produce (technology providers AND their clients) lack credibility. Over the past 5 years, I came across too many “case studies” outlining the objective of the campaign or initiative, the method of delivery, and a fluffy outcome. Of course, this is a gross generalization, but this has been my experience to date, reading literally hundreds of case studies, in various fields, to be able to provide my clients with helpful information.

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Strategic Guidance. Tactical Implementation.

Every business needs a strategic direction. Every business needs creative marketing execution.
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