Third-Party endorsements are too often neglected as a marketing tactic. Having other people praise your work, for professionals in particular, or any product or service, is the ultimate marketing tool. Having other people endorse your work, praise your achievements, and promote your successes, is the best testament to your ability. It always sounds better (and more credible) when praise doesn’t come out of your own mouth…
Let another praise you, and not your own mouth;
a stranger, and not your own lips. Proverbs 27:2
The Book of Proverbs is an example of the Biblical wisdom tradition and raises questions of values, moral behaviour, the meaning of human life, and right conduct. I don’t normally quote from the Bible, but this particular verse is one of my favourite proverbs, especially as a marketer.