Freemium Pricing Model
The Freemium Pricing Model is getting increasingly incumbent in the gaming, web and software industries, and penetrating into education (online courses) and other industries too, as customers are becoming more accustomed to it. It’s not always the right model for every business, and even if it is, it may be tricky to find the right balance to ensure future profitability. There are many good and bad case studies to learn from. Andrew Chan also provides a free Excel spreadsheet to help you calculate the viability of the model in your business. Read more